Sweet Magnolia Tours

LOCAL SPOTLIGHT: Sweet Magnolia Tours

Director of Sales and Product Development: Keith Wright

Do you ever wish that someone could plan the details of your next vacation, personalizing it to meet your expectations at a reasonable price? Meet Keith Wright, Director of Sales and Product Development at Sweet Magnolia Tours. With over twenty-two years of experience, Sweet Magnolia Tours specializes in bringing the southern traditions of service and hospitality to the tour industry.

Since their inception in Nashville in 1991, they have expanded to include offices in Branson, Memphis, and St. Simons, and customize tours to both groups and individuals that include a wide array of hotel choices, attraction tickets, meal planning, and step on guide service. Whether you are looking to spend a day in Tulepo, the birth town of Elvis, to experience the wondrous festivities of an Opryland Christmas, or to plan a two-night getaway in Nashville, Sweet Magnolia Tours will create a personalized trip that suits your specific desires. They also thrive on creating memorable experiences through special events, such as private artist showcases or salon shows.

“Because we are from here and understand the culture, we know a lot that your average tour operator isn’t going to know about those off the beaten path, hidden gems, the true American treasures,” Keith says.

CMA FestThough they customize packages for different locations across the country, Sweet Magnolia Tours specializes in planning vacations that expose the rich history and the charm of the South. Indeed, this commitment to southern excellence has also made them one of the premiere companies through which to plan a successful CMA Fest experience, with nearly one thousand attendees booking their trip through Sweet Magnolia Tours every year. This past March they opened a storefront in downtown Nashville where they offer special discounted tickets to events and festivals happening in the city, as well as unique apparel, Tennessee products, gifts, and souvenirs.

With a true passion for hospitality and a deep understanding of the south, it’s easy to see what makes Sweet Magnolia Tours such a success. Whether you’re from Nashville or would like to see what else the South has to offer, Sweet Magnolia Tours will help you build memorable experiences that will last a lifetime. Make sure to visit their website for more information, and visit their new storefront located in downtown Nashville at 330 Commerce Street.


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  1. I will definitely keep this info on hand. Seems like out of town friends are always looking for help making plans here, so I will make sure to let them know about Keith. Thanks Julie!

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