Hazel & Chic
LOCAL SPOTLIGHT: Hazel & Chic
Owner: Ashley Hammer
Do you ever find yourself pining for the perfect dress for a party or special occasion to celebrate your personality, but struggle to find the right look? Meet Ashley Hammer, owner of Hazel & Chic, an online boutique based out of Nashville, Tennessee that strives to provide affordable fashions that build confidence and express the uniqueness of their clientele.
Growing up as a taller than average girl, Ashley desired to wear certain trends, but often struggled to find clothing that would fit her frame. As an advocate of the idea that all women should be able to express themselves through what they wear, she dreamed of one day opening her own boutique. After receiving her Masters in Business Administration, Ashley had the opportunity to turn her vision into a reality. She opened Hazel & Chic just over a year ago in September of 2013, and has experienced tremendous success.
Hazel & Chic features “simple, sleek style for the not so simple life.” Their clothing is geared mostly to young professionals – from just out of college to women in their thirties, who seek clothing that boosts confidence, elegance, and class. Ashley also hosts trunk shows and private appointments for many of her local clients. “It’s amazing when I meet with a customer and they find something that makes them feel great and I see that light of confidence in their eyes,” she says. “It is a wonderful feeling to help other women feel great.”
Since the boutique offers clothing online, customers are able to buy high quality pieces at lower price points. Almost everything in their catalogue is under fifty dollars, without the overhead of a physical location demanding higher prices for well-made attire. Ashley ensures that each piece she sells is a unique representation of today’s fashion industry, always keeping the most up-to-date trends in mind.
What will you currently find in Ashley’s closet? “Right now I am obsessed with oversized sweaters, tribal prints and cardigans,” says Ashley. Not sure what pieces you need to incorporate into your wardrobe this season? Read Ashley’s latest blog post to see what basic items she recommends that every woman should have in her closet for fall.
To start shopping, visit Hazel & Chic at the link below and be sure to connect with them on Facebook for all the latest updates!