Debe Dohrer Design & CustomRAGS

LOCAL SPOTLIGHT: Debe Dohrer Design & CustomRAGS

Debe Dohrer, Owner & Designer

Fashion has always been one of the most important ways to express unique character, adorning us with a sense of confidence and individuality that is all our own. Meet Debe Dohrer, founder and owner at CustomRAGS and Debe Dohrer Design, an expert image consultant and designer who conceptualizes and markets high-end fashion for a variety of clients. Whether you are in need of custom-fit clothing with a remarkable and sophisticated edge, or statement accessories that enhance your wardrobe, Debe has years of experience creating ensembles that express charisma and poise.

Fifteen years ago, Debe began CustomRAGS, working as a custom clothier for a variety of high-end clients, including becoming one of the official outfitters for the NFL. As the only female clothier for the league, and with experience working for a plethora of national teams, the NFL requested Debe’s expertise as an image consultant for Brett Favre’s wife, Deanna. One day, Deanna asked Debe if she made her own jewelry, and after seeing some of her pieces, commissioned her to make one of her own custom designs. Creating pieces for Deanna avalanched into a full-fledged accessories business, which is today known as Debe Dohrer Design. She specializes in creating pieces that mix textures, using semi-precious stones, Japanese glass beads, and an assortment of metals to create one-of-a-kind pieces.

For Debe, the most rewarding part of her career is the ability to evoke individuality and confidence through her passion for fashion. With a penchant for balancing a modern and urban edge with timeless sophistication, Debe’s clientele turn heads with their unconventional and pristine attire. “It is so incredible to empower men and women,” she says. “There is nothing else I could ask for. When a client calls and says, ‘I feel confident and beautiful again’ it is so rewarding.”

Main SM imageIn addition to her custom clothier services and unique accessories, Debe also provides image-consulting services for those looking to improve or enhance their look. As a personal image consultant, she customizes portfolios based on her clients needs, helping to reshape a wardrobe from the beginning steps of auditing your current closet, to shopping for the perfect piece of jewelry. To request her services, you can reach her at In Nashville, her lines are carried at a handful of esteemed stores and boutiques, including Moda on 12th Avenue, The Label, and Paul Lequire & Company.


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